Brand Portfolio Development
This project was done during my time at FIDM, where I spent 10 weeks creating a brand portfolio for Kate Spade. I showed my design skills, trend analysis, and understanding of the target customer. I needed to explore Kate Spade as a brand, and from what I learned, I made an evergreen collection. I made a merchandise plan and expanded the collection with an accessories line. I finished this project by explaining my process for making this portfolio.
The programs that I used for this project were Adobe Illustrator and Photoshop, Microsoft Excel, and the websites WGSN, EDITED, and Nelly Rodi.
![Fabric and Trim [Recovered]-04.png](https://images.squarespace-cdn.com/content/v1/63c9e12d9642461a177ff242/34a5fd2f-094d-4a51-8af5-f7ea96ffa99c/Fabric+and+Trim++%5BRecovered%5D-04.png)
![Assignment 7 -Accessories [Recovered]-01.png](https://images.squarespace-cdn.com/content/v1/63c9e12d9642461a177ff242/ce53c20e-d5b3-471d-832b-c6e458667b1b/Assignment+7+-Accessories+%5BRecovered%5D-01.png)
![Assignment 7 -Accessories [Recovered]-05.png](https://images.squarespace-cdn.com/content/v1/63c9e12d9642461a177ff242/16a305ef-980b-40c4-98b2-ffdf18e66969/Assignment+7+-Accessories+%5BRecovered%5D-05.png)
![Assignment 7 -Accessories [Recovered]-04.png](https://images.squarespace-cdn.com/content/v1/63c9e12d9642461a177ff242/ddabd592-f908-47b4-ad30-60a83a012758/Assignment+7+-Accessories+%5BRecovered%5D-04.png)
![Assignment 7 -Accessories [Recovered]-02.png](https://images.squarespace-cdn.com/content/v1/63c9e12d9642461a177ff242/f57be7e0-79f9-4d12-8d9c-3eeb58c78250/Assignment+7+-Accessories+%5BRecovered%5D-02.png)
